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	<title>Legend, Inc.&#039;s On Advertising</title>
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	<description>The intricacies of the client/agency relationship and marketing in a crazy world</description>
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		<title>Legend, Inc.&#039;s On Advertising</title>
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		<title>The Seven Tenets Of Communication*</title>
		<link>http://bpurdin.wordpress.com/2010/06/02/the-seven-tenets-of-communication/</link>
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		<pubDate>Wed, 02 Jun 2010 13:54:04 +0000</pubDate>
		<dc:creator>Bill Purdin</dc:creator>
				<category><![CDATA[Tenets Of Advertising]]></category>
		<category><![CDATA[Audience Capability is a Big Factor in Effective Advertising]]></category>
		<category><![CDATA[avoiding conflicts in advertising]]></category>
		<category><![CDATA[Back Channels versus Established Channels in Advertising]]></category>
		<category><![CDATA[Clarity in advertising]]></category>
		<category><![CDATA[Content is king in advertising]]></category>
		<category><![CDATA[Continuity and Consistency in Advertising]]></category>
		<category><![CDATA[Creditibility in Advertising]]></category>

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		<description><![CDATA[If there is anything we have learned in all these years of professional advertising it can be summed up in a few words: everything works. But having said that, it is also clear that some things work better than others. And, that the underpinnings of what we say &#8212; how we say it &#8212; remains [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bpurdin.wordpress.com&amp;blog=12293205&amp;post=109&amp;subd=bpurdin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Improving the client/agency relationship</title>
		<link>http://bpurdin.wordpress.com/2010/04/15/introduction/</link>
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		<pubDate>Thu, 15 Apr 2010 18:11:24 +0000</pubDate>
		<dc:creator>Bill Purdin</dc:creator>
				<category><![CDATA[Advertising Articles]]></category>
		<category><![CDATA[advertising questions]]></category>
		<category><![CDATA[agency profitability]]></category>
		<category><![CDATA[agency search]]></category>
		<category><![CDATA[cooperation]]></category>
		<category><![CDATA[expertise]]></category>
		<category><![CDATA[honorable profession]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[key personnel]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[pay twice]]></category>
		<category><![CDATA[relationship]]></category>
		<category><![CDATA[standards]]></category>
		<category><![CDATA[the bottom line]]></category>
		<category><![CDATA[very different]]></category>

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		<description><![CDATA[Ways to constantly and consistently improve the client/agency relationship...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bpurdin.wordpress.com&amp;blog=12293205&amp;post=5&amp;subd=bpurdin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>How Some Companies Grow in Good Times and Still Grow In Bad Times.</title>
		<link>http://bpurdin.wordpress.com/2010/04/05/30/</link>
		<comments>http://bpurdin.wordpress.com/2010/04/05/30/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 18:26:19 +0000</pubDate>
		<dc:creator>Bill Purdin</dc:creator>
				<category><![CDATA[Advertising Articles]]></category>
		<category><![CDATA[a great company has no competitors]]></category>
		<category><![CDATA[adversity in advertising]]></category>
		<category><![CDATA[be not afraid]]></category>
		<category><![CDATA[business is a sport of next things]]></category>
		<category><![CDATA[Dealing with the future]]></category>
		<category><![CDATA[dispatch is the soul of business]]></category>
		<category><![CDATA[do the right thing]]></category>
		<category><![CDATA[expect success every day]]></category>
		<category><![CDATA[Good times or bad? Who cares?]]></category>
		<category><![CDATA[happy clients pay faster]]></category>
		<category><![CDATA[Henry R. Luce]]></category>
		<category><![CDATA[make your own good rules]]></category>
		<category><![CDATA[recession marketing]]></category>
		<category><![CDATA[satisfying customers]]></category>
		<category><![CDATA[spending less and selling more?]]></category>
		<category><![CDATA[the death knell... can you hear it?]]></category>

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		<description><![CDATA[When all is said and done, the secret is simple. As Henry R. Luce put it, &#8220;Business&#8230;is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight.&#8221; Plus, success is always built on doing more than you need to do before you&#8217;re asked to do it, not because you&#8217;re [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bpurdin.wordpress.com&amp;blog=12293205&amp;post=30&amp;subd=bpurdin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Can&#8217;t Get No Respect</title>
		<link>http://bpurdin.wordpress.com/2010/04/01/cant-get-no-respect/</link>
		<comments>http://bpurdin.wordpress.com/2010/04/01/cant-get-no-respect/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 18:56:18 +0000</pubDate>
		<dc:creator>Bill Purdin</dc:creator>
				<category><![CDATA[Advertising Articles]]></category>
		<category><![CDATA[100% customer retention]]></category>
		<category><![CDATA[advertising albatrosses]]></category>
		<category><![CDATA[advertising gut]]></category>
		<category><![CDATA[artwork approval]]></category>
		<category><![CDATA[bad news is very helpful]]></category>
		<category><![CDATA[client support]]></category>
		<category><![CDATA[driving through the rear view mirror]]></category>
		<category><![CDATA[extreme profitability comes from quality]]></category>
		<category><![CDATA[growth with a declining market share]]></category>
		<category><![CDATA[it does nothing for me]]></category>
		<category><![CDATA[loss of respect in the agency/client relationship]]></category>
		<category><![CDATA[maximize a client's resources]]></category>
		<category><![CDATA[off-the-cuff-feelings]]></category>
		<category><![CDATA[research is only the first step]]></category>
		<category><![CDATA[Respect]]></category>
		<category><![CDATA[smart wildcats]]></category>

		<guid isPermaLink="false">http://bpurdin.wordpress.com/?p=36</guid>
		<description><![CDATA[Rodney Dangerfield says he can&#8217;t get no respect. No matter how hard he tries, no matter how much he deserves it&#8230; no respect. He says it all the time. He has built a career saying it. But when an advertising agency says it, it&#8217;s a different kind of joke.An agency out in Chicago we know [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bpurdin.wordpress.com&amp;blog=12293205&amp;post=36&amp;subd=bpurdin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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